Toyland takes you inside the high stakes world of the 22 billion dollar toy industry, where fun and fortune awaits those who know how to get inside the mind of a child. Meet the people behind the biggest playthings in history as we follow the ups and downs of game designer, Tim Walsh as he tries to takes his own invention to market. From paper to prototype, we follow Walsh along his winding road to Toy Fair, the largest trade show for toys in the western hemisphere, with frustrating pitches to Hasbro, Spin Master, and others along the way. Will his toy light up the imagination of kids everywhere or never see the light of day?Perform a song that sells a million copies and you're on the cover of Rolling Stone. Write a book that sells a million copies and you're on the New York Times best-seller list. Design a toy that sells over 100 times that amount, and you're unknown. Toy and game designers provide fun, fantasy and some of our most cherished childhood memories, all in total anonymity... until now. In the documentary film TOYLAND, director Ken Sons takes you to the magical place where fun is born: inside the playful mind of toy inventors.
Saturday May 29, 2010 2:30pm - Sunday May 30, 2010 3:35pm